Website Proposal
A practical proposal for the Acme Co wall sticker store — how we'd shape it, build it, and get it selling. Figures and timing are indicative; sequencing matters more than line items at this stage.
A first cut, not a fixed quote.
Read it for shape and sequence before figures.
This document sets out how we'd approach the Acme Co wall sticker site — the work involved, the order to do it in, and an indicative cost for each part. The numbers are ranges, not quotes. They'll firm up once we agree the catalogue size, the fulfilment setup, and the launch date.
Phase 1 has standalone value. You commit to discovery and design first, see the output, then decide whether to push the button on the build.
Two profiles that shape what the site has to do.
Section 01
A clean, fast store that gets out of the way of the product.
The product does something visually surprising — the page has to show that, not describe it. Everything else on the site is in service of getting people from "what is that?" to "add to cart" in as few clicks as possible.
We'd build a focused e-commerce site on a platform that fits the catalogue size and how Acme expects to manage it day-to-day. Strong product photography and video do most of the work — the layout exists to frame them and remove friction from the buying flow.
No bells & whistles we don't need. A small, well-made store sells better than a large, half-finished one.
The job is to make the illusion obvious in under three seconds. If a visitor doesn't get it on the homepage, nothing else matters.
Section 02
Discovery first. Build second. Launch third — once it's actually ready.
We'd split the work into three phases with a decision gate between the first and the second. You commit less, earlier — and the build only starts once we've agreed what we're building.
Catalogue, audience, key flows, platform choice. We come out the other end with a designed storefront and product page, a tech recommendation, and a firm build estimate.
Implementation of the design on the agreed platform. Product data load, payment, shipping rules, fulfilment integration, and the content needed to launch.
Final QA, staging review, go-live, and a short post-launch window for the inevitable small fixes that only surface once real customers arrive.
Same store, same product range — three different platforms underneath.
The platform decision shapes cost, timeline, and how the site grows after launch. We see three viable shapes for Acme.
Might blow up in your face.
Sales blow up — the good kind.
Like strapping a rocket on rollerskates.
Premium fits because the product needs brand-led storytelling at the top of the funnel, and the catalogue is small enough that WooCommerce handles it without strain. Off-the-shelf is too constrained for the design; bespoke is too expensive for the catalogue size.
Ranges, not quotes. They firm up at the Phase 1 gate.
Phase 1 is a fixed fee — we know the work. Phase 2 and 3 are ranges because the spread depends on platform choice, catalogue size, and how custom the fulfilment integration needs to be. All figures exclude GST.
| Phase | Fee (ex GST) |
|---|---|
|
Phase 1 — Discovery & Design
Audience, catalogue review, platform choice, designed storefront and product page, build estimate.
|
$50,000 |
|
Phase 2 — Build
Platform implementation, product load, payment, shipping, fulfilment integration, launch-ready content.
|
$50,000 – $100,000 |
|
Phase 3 — Launch
QA, go-live, and a post-launch support window for fixes.
|
$5,000 – $10,000 |
| Total (indicative) | $105,000 – $160,000 |
You commit to Phase 1 only. The build doesn't start until you've seen the design and approved a firm number.
What we're counting on, and what isn't in the number.
Next Step
Happy to walk this through — call, reply, or book a half-hour.